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Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal information is neither required by law nor by contract, nor required to conclude a contract. You are not required to provide the data. A non-provisioning has no consequences. This applies only insofar as no other indication is given in the subsequent processing operations.
"Personal Data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our website without giving any personal information. 
Every time you access our website, usage data are transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page called, the date and time of the call, the IP address, the amount of data transferred, and the requesting provider. The processing takes place on the basis of Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in ensuring trouble-free operation of our website as well as improving our offer. 
 
Contact

Responsible
Contact us on request. The contact details of the person responsible for data processing can be found in our imprint.

Unsolicited contact of the customer by email
If you initiate business contact with us via e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interests, preparation of offers) or relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR based on our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to do so at any time in accordance with Art. 6 Para. 1 lit. to object to processing based on the GDPR relating to your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

 

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only in the scope provided by you. The data processing serves the purpose of establishing contact. By submitting your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent.
You may revoke your consent at any time by notifying us without affecting the legality of the processing on the basis of the consent to revocation. We only use your e-mail address to process your request. Your data will then be deleted, unless you have consented to the further processing and use.



Customer account orders      

Account
When opening a customer account, we collect your personal data in the scope indicated there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing based on the consent to revocation. Your customer account will be deleted afterwards.


Collection, processing and transfer of personal data during orders
When ordering, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is required for the conclusion of the contract. Non-provisioning means that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO and is required to fulfill a contract with you. 
For example, your data may be forwarded to your chosen shipping companies and dropshipping providers, payment service providers, order processing service providers and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
 

Reviews      

Trustami customer evaluation
The Trustami trustmark is integrated on this website to display the reviews collected and social media feedback. This serves to implement our legitimate interests in an optimal marketing of our offer on our own website in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. When the Trustami trustmark is called up, the web server automatically saves data (access data) in the form of a server log file that contains the name of the website called up, the file, the date and time of the call, your IP address in abbreviated form, and the amount of data transferred , the notification of successful retrieval, the browser type, the operating system of the user, the referrer URL (of the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site. The Trustami trustmark and the services advertised with it are an offer from Trustami GmbH, Schröderstraße 5, 10115 Berlin. For the processing of the data collected by Trustami, the data protection declaration of Trustami applies at www.trustami.com/datenschutz.



Shipping service provider merchandise management      

Forwarding the e-mail address to shipping companies for information about the shipping status
We will pass on your e-mail address as part of the contract to the transport company, if you have agreed to this explicitly in the ordering process. The purpose of the disclosure is to inform you by e-mail about the delivery status. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us or the carrier without affecting the legality of the processing carried out on the basis of the consent to revocation.


Use of an external ERP system
We use a merchandise management system as part of order processing for contract execution. Your personal data collected during the order process will be used for this purpose

ViA-Online GmbH, Kimplerstrasse 296, 47807 Krefeld
transmitted.


payment service      

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. These can be found under https://www.paypal.com/de/webapps/mpp/ua/privacy-full


Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxemburg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, save and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this. The cookies enable your browser to be recognized.
The use of cookies or comparable technologies is based on Section 15 Paragraph 3 Sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f GDPR from our predominant legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
With the selection and use of PayPal Express, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR. For more information on data processing when using the PayPal Express payment service, see the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.


Use of Amazon Payments
We use the Amazon Payments payment service from Amazon Payments Europe sca (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, it is necessary for Amazon Payments to collect, save and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this. The cookies enable your browser to be recognized.
The use of cookies or comparable technologies is based on Section 15 Paragraph 3 Sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f GDPR from our predominant legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
By selecting and using "Amazon Payments", the data required for payment processing will be transmitted to Amazon Payments in order to be able to fulfill the contract with you with the chosen payment method. This processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR.
You can find more information on data processing when using the payment service Amazon Payments in the associated data protection declaration at: https://pay.amazon.com/de/help/201212490


Use of the Klarna checkout
The checkout solution is provided by Klarna AB (Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to give you an ideal online experience tailored to your needs. Processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. 
A detailed list of cookies and an explanation of their respective purpose can be found here https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf.

 

Cookies
 
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or the Internet browser on the computer system of a user. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified prior to setting cookies and individually decide on the acceptance and prevent the storage of cookies and transmission of the data contained. Already saved cookies can be deleted at any time. We point out, however, that you may not be able to use all the features of this website in full.
 
Under the links below you can find out how to manage (among other things disable) cookies on the most important browsers:

 
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, more effective and more secure. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
 
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f GDPR out of our predominant legitimate interest in guaranteeing the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
 

Analysis of advertising tracking      

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
Data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The following information can be collected: IP address, date and time of the page visit, click path, information about the browser and device you are using, pages visited, referrer URL (website via which you access our website) ), Location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, Google will shorten your IP address beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases.
Cookies or comparable technologies are used on the basis of Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR based on our predominant legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent Google from collecting the data generated by Google Analytics and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices used to make it work. If you delete the opt-out cookie, requests will be returned to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information about Terms of Use and Privacy, please see https://www.google.com/analytics/terms/de.html or by https://www.google.de/intl/de/policies/ as well as under https://policies.google.com/technologies/cookies?hl=de.

 
Use of the Facebook Pixel
We use the remarketing function "Custom Audiences" from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland "Facebook") on our website.
Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is under https://www.facebook.com/legal/controller_addendum accessible. According to this, we are particularly responsible for the fulfillment of the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as for compliance with the obligations according to Art. 33 , 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data subject in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of the Protection of personal data concerns the obligations of Facebook Ireland under the joint processing agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transferred to the United States.
The use of cookies or comparable technologies is based on Section 15 Paragraph 3 Sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f DSGVO out of our overriding legitimate interest in targeting the site visitors with interest-related advertising. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can deactivate the remarketing function "Custom Audiences" here.
For more information on the collection and use of data by Facebook, about your rights in this regard and ways to protect your privacy, see the privacy policy of Facebook https://www.facebook.com/about/privacy/


Use Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a cookie for the conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were forwarded to this page. Every Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be traced via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the United States. 
The use of cookies or comparable technologies is based on Section 15 Paragraph 3 Sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f DSGVO out of our overriding legitimate interest in targeting the site visitors with interest-related advertising. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can deactivate personalized advertising for you in the Google advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de 
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ call up and implement the further information on opt-out mentioned there. You will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/

 
Using Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and using this to address visitors to the website with targeted advertising. Using this function, visitors to the provider's website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to help analyze how users use the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.

The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. f GDPR from our predominantly legitimate Interesse to target the site visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative https://www.networkadvertising.org/choices/ call up and implement the further information on opt-out mentioned there. You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
 

Affected rights and storage duration

Duration of storage
After completion of the contract, the data is first stored for the duration of the warranty period, then taking into account statutory, especially tax and commercial retention periods and then deleted after the deadline, unless you have consented to the further processing and use.


Rights of the person concerned
You are entitled to the following rights under Art. 15 to 20 DSGVO if the legal prerequisites are met: Right to information, to correction, to deletion, to restriction of processing, to data portability.
Furthermore, according to Art. 21 para. 1 DSGVO, you are entitled to a right of objection to the processing based on Art. 6 para. 1 f DSGVO as well as the processing for the purpose of direct mail.


Right of appeal to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.


Right of objection
The personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO, you have the right for reasons that arise from your particular situation, at any time to object to these processing with effect for the future.
Following an objection, processing of the data in question will cease unless we can establish compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is for the purposes of asserting, exercising or defending legal claims.


last update: 20.07.2020